What begins as a simple drive becomes a world where imagination knows no bounds.
Through the bond between a father and son, the story celebrates the Honda spirit of curiosity,
innovation and the relentless pursuit of impossible dreams.
Go ahead. Dream up anything. Any challenge, any obstacle. The all-new Passport TrailSport is built for it, and more.
The new CR-V blazes its own trail in Paved by Determination, a continuation of the visual Journey from Dream Up Anything. As animated brushstrokes carve out the road ahead, the CR-V pushes forward–turning vision into adventure.
Innovation after innovation, win after win, Honda has never slowed down. Only sped up. And they don't plan on stopping anytime soon.
In this campaign for the 2024 TrailSport lineup, we bring to life iconic rugged Honda products and motorsports milestones, artfully projected over desert terrain, to show how every TrailSport model builds upon Honda's legacy of off-road greatness. To punctuate this unyielding drive to keep chasing the next great innovation, the spot was co-launched with the powerful single, "Triumph," from indie singer/songwriter Bishop Briggs.
The Honda Wall of Dreams is an epic-piece of art and augmented-reality experience that tells the story of Honda innovation: past, present and future. It showcases the brand's biggest milestones, greatest innovations, and their exciting vision for the future.
The artwork was created by renowned movie poster illustrator, Paul Shipper, whose style brought each vehicle, racing champion and powerful technology to life in a way that feels iconic and dreamlike. Showcasing 52 vehicles, 10 athletes and included Easter eggs, including hidden quotes by the founder, Soichiro Honda, it was rendered from over 1,000 photo references and required 65 rounds to complete.
The art was installed in high-traffic OOH locations, both digital and static, in major cities.
A social and digital extension for the TV spot, Forever Determined, leveraging various Honda products within the creative.
When you hear an offer like "Save 50%," you might think it's too good to be true. You might have questions, doubts or concerns. Or you might just want to talk it out before making a decision.
In this campaign—our first for TXU Energy following a new business win—we break the fourth wall, allowing "real" people to interrupt our sales pitch to have conversations that drive home our very real savings. To execute this, we evolved the brand's existing spokesperson into a relatable, neighborly character and introduced a new tagline to anchor the whole story: Easy to choose. Easy to use.
There's something truly special about that moment you find exactly what you've been looking for. This is Brandon's story, and it could be yours, too.
The 2019 Civic has a knack for amplifying the world around you. And with an array of impressive features to boast, including eye-catching exterior styling, smart interior tech and an all-new sport trim, it's never been easier to keep the good times rolling.
To highlight each of these features and demonstrate to consumers how they're best used, we produced two demo videos—one for the Touring model and one for the Sport—that also communicate when you take a ride in the 2019 Honda Civic, the fun starts (and stops) with you.
The LA Clippers are poised for yet another solid season (yeah, right..Lakers all the way). The core of the team has been together for a while, but has fallen short of their ultimate goal (duh). With Blake and Chris entering the final season of their contracts, this could be it. What's it gonna take?
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Photography Art Direction | Photographer: Kyle Christy
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At the height of the revamped LA Clippers run in the NBA, some key players are playing like All-Stars, but they don’t like to talk and promote themselves. So we came up with a fun quick campaign to get each of the players more votes for the All-Star Game.
Art direction across on-set and location shoots, CGI, and shadow shoots that run in parallel with a TV production.