Innovation after innovation, win after win, Honda has never slowed down. Only sped up. And they don't plan on stopping anytime soon.​

In this campaign for the 2024 TrailSport lineup, we bring to life iconic rugged Honda products and motorsports milestones, artfully projected over desert terrain, to show how every TrailSport model builds upon Honda's legacy of off-road greatness. To punctuate this unyielding drive to keep chasing the next great innovation, the spot was co-launched with the powerful single, "Triumph," from indie singer/songwriter Bishop Briggs.

CW: Evan Borden

The Honda Wall of Dreams is an epic-piece of art and augmented-reality experience that tells the story of Honda innovation: past, present and future. It showcases the brand's biggest milestones, greatest innovations, and their exciting vision for the future.

The artwork was created by renowned movie poster illustrator, Paul Shipper, whose style brought each vehicle, racing champion and powerful technology to life in a way that feels iconic and dreamlike. Showcasing 52 vehicles, 10 athletes and included Easter eggs, including hidden quotes by the founder, Soichiro Honda, it was rendered from over 1,000 photo references and required 65 rounds to complete.

The art was installed in high-traffic OOH locations, both digital and static, in major cities.

The Stories of Determination is a set of three animated shorts that each tell a story of how Honda overcame the odds through the power of determination. The stories are about how the company revolutionized the motorcycle industry, established a legendary reputation in motorsports, and how the brand continues to raise standards for mobility from road to sky.

ACD: Matthew Pullen, Craig Ross | Animation: Laundry

When you hear an offer like "Save 50%," you might think it's too good to be true. You might have questions, doubts or concerns. Or you might just want to talk it out before making a decision.

In this campaign—our first for TXU Energy following a new business win—we break the fourth wall, allowing "real" people to interrupt our sales pitch to have conversations that drive home our very real savings. To execute this, we evolved the brand's existing spokesperson into a relatable, neighborly character and introduced a new tagline to anchor the whole story: Easy to choose. Easy to use.

CW: Evan Borden | Director: JEAN

There's something truly special about that moment you find exactly what you've been looking for. This is Brandon's story, and it could be yours, too.

CW: Sheryl Stewart and Nick Hart | Director: Brig White

The 2019 Civic has a knack for amplifying the world around you. And with an array of impressive features to boast, including eye-catching exterior styling, smart interior tech and an all-new sport trim, it's never been easier to keep the good times rolling.

To highlight each of these features and demonstrate to consumers how they're best used, we produced two demo videos—one for the Touring model and one for the Sport—that also communicate when you take a ride in the 2019 Honda Civic, the fun starts (and stops) with you.

CW: Evan Borden | Director: Chris Dooley

The LA Clippers are poised for yet another solid season (yeah, right..Lakers all the way). The core of the team has been together for a while, but has fallen short of their ultimate goal (duh). With Blake and Chris entering the final season of their contracts, this could be it. What's it gonna take?

At the height of the revamped LA Clippers run in the NBA, some key players are playing like All-Stars, but they don’t like to talk and promote themselves. So we came up with a fun quick campaign to get each of the players more votes for the All-Star Game.

CW: Anthony Cardenas

Each year, the Honda Dream Garage Spring Event presents an opportunity to showcase the high-performance vehicles from Honda's racing line. So, in the spirit of racing, for this campaign we took the iconic Dream Garage where Honda's best-selling vehicles could perform to the limits of their capabilities, right alongside the racing machines that inspire their creation.

This campaign also marked the first time the Dream Garage was taken to the outside world and reimagined in the place Honda vehicles thrive most: anywhere other than a garage.

CW: Evan Borden | Director: Rich Lee